AppStore Optimization (ASO) - The Complete Guide to Enhancing Downloads & Sales (SEO for Apps)

The following is the most update way to optimize your app for the Apple AppStore. App Name
- use descriptive app name which includes (additional) keywords
- make sure to use url-safe characters App Keywords
- 99 characters maximum
- don't repeat app name
- choose keywords where you can rank high
- avoid category name
- avoid plural and spaces (save characters)
- if the app is free, the term "free will automatically be added
- no bonus when using long keywords "love letter,letter writer"="love,letter,writer"
[caption id="attachment_256" align="alignright" width="262"] Take advantage of the first 3 lines and include social proof.[/caption] App Description
- will not count in search so avoid making "robotic"/repetitive
- 90% attention to first 3 lines
- include social proof (awards, ranking, reviews, blog posts etc)
- include all features list
- localize in as many languages as possible App Updates
- in iOS6 has same relevance as description
- entice users to update/download
[caption id="" align="alignright" width="140"] Fancy QR Code Generator icon[/caption] App Icon
- avoid words
- keep it simple and clean
- include details (show quality)
- consistent with app design & style
- stand out from crowd/competition (check out "neighbors")
[caption id="" align="alignright" width="192"] A screenshot that shows the most features.[/caption] App Screenshots
- use all screenshots available
- first one is most relevant (also needs to "explain" app)
- localise screenshots
- add explanations (use as marketing) App Ratings
- allow users to reach you (website, email, inapp)
- be courteous and available
- maintain and fix app!
- prompt engaged users for review Extras
- prompt your community of users/friends to "like" your app
 
- iPhone results are slightly different from iTunes results
- inapp purchase names are no longer valuable
Further reading: BigBalli Apps, Apptamin, SearchManSEO, MobileDevHQ, AppCod.es, iOS Icon Gallery, App Icon Template, App Booster, AppBoy and AppTentive.

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