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title: When intelligence becomes abundant, customers pay for outcomes
author: Giacomo Balli
published: 2026-06-04
url: https://BigBalli.com/blog/when-intelligence-becomes-abundant-customers-pay-for-outcomes
tags: Engineering, Operations, Data, Security
---

# When intelligence becomes abundant, customers pay for outcomes

*By Giacomo Balli* | *Published: June 4, 2026*

If, as predicted, intelligence becomes abundant, customers stop paying for:
reports
dashboards
queries
workflow clicks

...they will start paying for:
guaranteed outcomes
trusted execution
risk transfer
compliance assurance
decision quality

The largest software companies of the next decade will charge per successful outcome.

[Discuss on LinkedIn](https://www.linkedin.com/feed/update/urn:li:activity:7470571908288401408)

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**Tags:** Engineering, Operations, Data, Security

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