Giacomo Balli profile picture

Giacomo Balli

Complex decisions. Clear thinking.

Independent advice for business owners navigating technology decisions, challenges and opportunities.
Fluent in business. Grounded in technology. Paid only by you.

Let’s Talk It Through LinkedIn

Building technology products since 2010 · 100+ apps

One advisor with no stake in the answer

Owners and founders make a few decisions a year that are expensive to get wrong and slow to undo: what to build, which vendor to trust, whether AI changes anything, what to do about a project that has stalled. They also pass on opportunities that nobody around them is paid to point out. The people recommending solutions usually profit from implementing them. I implement nothing, so my only job is to help you decide well.

Where I help

Security is its own question: what someone could actually do to your business through the software it already runs.

What being on your side means

Nothing to sell you No software, no development, no vendor commissions, no referral fees. No implementation waiting behind the recommendation.
Permission to say no If the right answer is to do nothing, that is the answer. I have given it more than once.
Your interests only I work for the person who carries the decision. What you tell me stays between us, and the conclusion is yours to use as you see fit.
Seen it before Software and mobile since 2010, for startups, public agencies and household names. The same mistakes show up in every industry, dressed differently.

You run the business. My job is to make sure you are never the least informed person in the room when technology comes up.

How we work

An engagement starts with one specific question, problem or decision. I learn the business and its constraints, read what is on the table, talk to the people who matter, test the assumptions carrying it and lay out the real options, doing nothing included. Then I tell you what I would do and why.

Your team or your vendors carry it out. I stay available for about three months while it unfolds, for the questions, surprises and forks in the road that every plan meets, so you never weigh whether a follow-up is worth a new contract. When the matter is settled the engagement ends, and you call me when the next one comes up. How an engagement works.

No decision on the table yet? Tell me where technology feels like it should be helping and is not, and I will tell you whether any of it needs me.

About to sign a technology proposal? What to check before the money moves, and what an independent verdict looks like.
Before you sign

CPAs, fractional CFOs and attorneys often see these decisions before anyone else does. Here is how referrals work.

What owners remember

Clarity

“Working with Giacomo gave us clarity and direction we had not found elsewhere. His insights and strategic approach saved us countless hours and dollars.”

CEO · which option was right

Better judgment

“His strategic insights were invaluable when we restructured our app's subscription model. His guidance helped us avoid an expensive misstep.”

COO · an expensive misstep, avoided

Selected clients

volumio logo bff mobile logo findy logo cruiseable logo utr universal tennis logo kpsf open logo ohlone college logo yetizen logo bayclubs logo hero logo noaa logo gocoffeego logo abbott logo carpisa logo GGate logo Goweb logo ilaria filati logo premiere shooting logo il giornale logo la gazzetta dello sport logo skoda logo groupon logo crawford county fair logo goware apps logo iceberg logo yellowcake logo blanco y negro logo italia h24 logo guia garrafon logo ricette per cucinare logo ordinando logo astor cafe logo marco russo photography logo hackers founders logo monica balli logo quickfly logo wurlpool logo boutiika logo

Press, Podcasts, Interviews, and Talks

il tuo iphone logo app promotion summit logo app advice logo appannie logo app blog logo appfigures logo appgrooves logo apple app store logo cerebro digital logo cult of mac logo developer week logo entrepreneur podcast logo formid apps logo freemium logo georiot logo gizmodo logo ict summit logo inc logo my digital life logo ispazio logo the meadville tribune logo mobile growth summit logo iphone italia logo tapsense logo phonegap logo solotablet logo tapfame logo whohub logo