"Freemium is a hybrid generated by todays' business world." -- Giacomo Balli - Freemium San Francisco Bay

FreemiumSFBay: What does the term Freemium mean to you?
Giacomo: Many people invest a lot of time debating whether freemium is a business model, revenue model or marketing technique. I believe these marco areas are not applicable since they were coined at the time of “traditional” business. Freemium is a hybrid generated by todays' extremely advanced business world. It glues together the 3 macro areas in a completely new way: a revenue model on which you can build a business model which already implements marketing benefits.
via "Freemium is a hybrid generated by todays' business world." -- Giacomo Balli - Freemium San Francisco Bay.

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