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Giacomo Balli
The Second Opinion

For owners and CEOs about to spend serious money on software, AI, an app, or a vendor.
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Many CEOs get blamed for decisions the incentive system was designed to produce

Many CEOs get blamed for decisions the incentive system was designed to produce.

A board meeting rarely starts with, “What’s best in the long term?”

It starts with earnings guidance, debt obligations, analyst expectations, compensation targets, and the stock price reaction that follows.

Put ten different CEOs into the same company with the same board, the same capital structure, and the same compensation package, and the range of outcomes is often much narrower than people want to admit.

That’s why leadership analysis frequently misses the point.

A company misses an investment opportunity that would pay off in three years. Observers criticize the CEO for lacking vision.

Maybe.

Or maybe the CEO was operating under a system that punished any decision that reduced next quarter’s numbers.

The uncomfortable truth is that organizations often reward behavior they publicly claim to dislike.

They say they want long-term thinking while measuring short-term performance.

They say they want innovation while penalizing temporary volatility.

Individual judgment matters.

But incentives determine which judgments survive.

When the same patterns appear across different leaders, different industries, and different companies, stop asking who made the decision.

Start asking what made the decision rational.

Discuss on LinkedIn



Published: Sat, Jun 6 2026 @ 19:38:52
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