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Giacomo Balli
Complex decisions. Clear thinking.

Independent advice for business owners navigating technology decisions, challenges and opportunities.
Fluent in business. Grounded in technology. Paid only by you.

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Building technology products since 2010 · 100+ apps

AI in Product, Ecommerce, and Data

Your app doesn’t need more features. It needs fewer while delivering ROI faster.

Across 50+ product audits, I see teams sink 60% of budget into functions users never touch. The silent killer is "just in case" scope.

Last quarter a retail client trimmed 38% of backlog after a two hour ruthless cuts session. Launch moved up by 5 months, $420K in dev spend stayed in the bank, and first month retention jumped 19% because we solved one problem: frictionless checkout.

Capital is tight and AI makes building cheaper every day, so speed to value decides winners. Every extra screen delays feedback and dilutes the data you need to iterate.

Pick one item on your roadmap that does not lift your north star metric and hit delete today.

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Published: Sun, Jul 20 2025 @ 11:16:24
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