How many questions can I bring?

As many as fit in 90 minutes. Some owners spend the whole session on one decision, others cover a dozen topics. Both work. Send the list ahead and I will help you put it in order.

Is this a sales call for an engagement?

No. You pay for 90 minutes of advice and the written notes, and they stand on their own. If you do not need outside help, I will tell you.

What if something needs more than one session?

I will say so on the call, and you decide. A matter that needs more, such as a major contract or a project at a fork, becomes an engagement, and the $750 comes off its fee if you start within 30 days of the session.

The Working Session

Ninety minutes on anything in your business: AI, an app, your ads, software, a quote on the desk. Bring one question or twenty. Written notes within two business days. $750, refunded in full if it was not worth it.

For 90 minutes, you get my head. Bring one question or twenty: AI, an app, your ads, the software bill, a quote on the desk, something another business does that you want to copy. Nothing is off the table. I help you sort what matters most, tell you what I would do, and say plainly when a question needs a specialist instead of me. It is the closest thing to having me on retainer without signing up for one.

What you get

Independent adviceI do not resell software, build what I recommend, or take referral fees from anyone. The answer is what I would do if it were my business and my money.

My mistakes, so you can skip themI build my own apps and run my own tests on them, with my own money, and some of those tests failed. One app got 47 downloads and earned nothing in its first 90 days. You get what each of them taught me before you pay for the same lesson.

What works in other industriesA lot of what would help your business is already running in someone else’s: digital inventory, staff scheduling and management, online booking, automatic follow-ups. I bring examples from my own work and from other industries, and we work out which would fit yours and what it would take.

What owners ask about

Where AI could help in the business, and where it would only add cost.
Whether the business needs an app, or whether a better website would do the same work.
Ads: how Google and Meta ads actually work, what a sensible budget looks like, and how to tell whether the agency is earning its fee.
Something they saw another business do, like online booking, a loyalty program or automatic follow-ups, and how it would work in theirs.
A proposal or quote they cannot judge.
Software they pay for every month and suspect nobody needs.
A job that stops when one particular person is on vacation.
Anything else on the list. If I do not know, I will say so.

How it runs

BeforeSend me your list, in any order and any state, with whatever sits behind it: a quote, a contract, an ads report, a link to something you saw. I read what I can before we meet, so the 90 minutes go to answers rather than background, and I will tell you if something needs more time than that. New questions on the day are welcome.

The session, 90 minutesA video call with you and anyone else you want in the room. We go where you want to go, deep on one thing or quickly through ten. I will push on the questions I think matter most and tell you which ones I would ignore.

Within two business daysWritten notes: each question we covered, my answer, and what I would do next. They are yours to keep and to share with your team.

The terms

$750, paid by card when you book. You get a receipt and an invoice by email.

Refunded in full if you tell me within ten days of the session that it was not worth it. No questions asked.

Credited in full to an engagement you start within 30 days of the session. A refunded session is not also credited. There is no obligation to start one, and I will not chase you.

Paid only by you. Nothing I recommend makes me money, so there is no product hidden in the advice.

Book a Working Session

After you pay, I email you within one business day to set a time. Questions first? Ask me.

Not ready to pay for anything yet?

Send me one question by email instead. You get a short written answer back with what I would look at first. There is no charge and no call. If AI is the question, the Map of Work explains how I approach it.

Frequently asked questions

How many questions can I bring?: As many as fit in 90 minutes. Some owners spend the whole session on one decision, others cover a dozen topics. Both work. Send the list ahead and I will help you put it in order.
Is this a sales call for an engagement?: No. You pay for 90 minutes of advice and the written notes, and they stand on their own. If you do not need outside help, I will tell you.
What if something needs more than one session?: I will say so on the call, and you decide. A matter that needs more, such as a major contract or a project at a fork, becomes an engagement, and the $750 comes off its fee if you start within 30 days of the session.