AI in Product, Sales, and Delivery
Five figures on "dev work" and nothing to show. 🤦♂️
• A boutique gym chain spent 6 months and $72k on mockups and 'exploratory' dev sprints • No TestFlight build, no users, only invoices piling up • They paused, handed me their slides, and asked: "Is this even possible?"
What happened next Week 1: Rapid teardown of every feature idea • Killed 42% of scope that added zero revenue • Flagged a hidden Apple Health compliance risk that could have delayed the launch 90+ days
Week 2: Feasibility deep dive • Swapped a custom backend for Google Firebase, cutting infra costs 60% • Confirmed API limits for wearable integrations would handle peak traffic
Week 3: Competition snapshot • Identified 3 direct apps, none monetising beyond subscriptions • Recommended loyalty-driven upsell loop that fit their existing CRM
Week 4: Delivery of the App Foundation Report • 15 pages, crystal-clear roadmap, phased budget, vendor shortlist • Decision meeting took 47 minutes: green-light, zero objections
Results • hashtag#MVP shipped 8 weeks later • 18% increase in member check-ins in month one • Report fee recouped in 14 days
If you are burning cash on 'discovery' but still staring at Figma, get the facts first. DM me 'Foundation' and I will send details on the App Foundation package.