AI in Strategy, Leadership, and Startups
Most people think taste is innate. In reality, it's a skill you earn through tinkering.
You don't develop good taste by consuming more content. You develop it by building, breaking, and rebuilding things until your intuition starts predicting what "feels right."
Every great designer, founder, or strategist I know shares one trait: they prototype relentlessly. Each experiment trains their judgment: what to keep, what to discard, what actually works in the real world.
In digital strategy, this matters more than ever. Markets move too fast for theory. The only way to stay ahead is to learn in motion, testing small, fast, and often. Over time, those small bets compound into an edge no competitor can copy: refined taste guided by experience.
If you want better instincts, don't read another trend report. Build something small today, and see what it teaches you.