AI in Strategy, Product, and Ecommerce
Most ecommerce leaders are still optimizing (and spending) for Google search. But your next "customer" won't even be human, it will be an AI agent.
OpenAI, Google, and Microsoft are rolling out bots that shop on behalf of consumers: browsing, comparing, and adding items to carts. Gartner projects search engine volume will drop 25% by next year because people will stop clicking links and let AI decide for them.
Here's the uncomfortable truth: - If your site loads slower than 3 seconds, you're already being deprioritized by bots. - If your product descriptions don't match how people naturally ask AI ("outfit for a wedding in the south of France"), you're invisible. - If your catalog isn't structured for semantic search, the agent will pick your competitor instead.
This isn't SEO as we know it. It's survival in an ecosystem where algorithms choose who gets seen and who disappears.
Audit your online presence now, not for people, but for the AI agents that will soon control most shopping decisions.
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