Ask whoever recommends technology whether they earn anything if you say yes
Before you act on a technology recommendation, ask the person making it, in writing, whether they earn anything if you say yes.
The IT company that looks after your computers recommends a new phone system. Your web agency recommends a new booking platform. Your bookkeeper suggests an upgrade to the accounting plan. Each recommendation may be right. Some also come with a resale margin, a referral fee or a recurring commission that nobody mentioned, because nobody asked.
Those arrangements are common, and usually disclosed when someone asks. They still change what a yes is worth. The person who is paid more if you buy cannot be the only check on whether you should.
You do not need to accuse anyone. Send one line: "Do you receive any margin, referral fee or ongoing payment from this vendor if we go ahead?" A good provider answers plainly.
If the answer is yes, ask two follow-ups. How exactly are you paid on this, and would the price or the support change if we bought direct? And what was the second option you considered, and why did you rule it out?
The answers will not tell you the recommendation is wrong. They tell you how much independent checking it needs before you sign.