ASO & marketing roadmap for mobile applications

Buzz and prelaunch

Step 1: Know Your Audience Step 2: Analyze Your Competition
Step 3: Identify Your App's Unique Value Step 4: Name Your App
Step 5: Design Your Logo
Step 6: Design Your App Icon
Step 7: Develop Your Keyword Strategy
Step 8: Price Your App
Step 9: Create Your App Description
Step 10: Choose Your Screenshots
Step 11: Choose Your App Category
Step 12: Design Your Landing Page
Step 13: Film Your Demo Video
Step 14: Drive Targeted Traffic to Your Video
Step 15: Develop Your Media Plan
Step 16: Write Your Press Release
Step 17: Set Up Your Social Media Sites
Step 18: Get Pre-Launch Feedback
Step 19: Participate in Forum Conversations
Step 20: Build a Customer Database
Step 21: Have a Launch Party
 

Post launch marketing

Step 1: Define and Track Success
Step 2: Aim for Superior Customer Support
Step 3: Build an Engagement Strategy
Step 4: Send a Post-Launch Press Release
Step 5: Get Reviews from Review Sites & Blogs
Step 6: Announce Your Launch on Forums
Step 7: Boost Interest with Special Promotions
Step 8 : Drive Sales through Social Media
Step 9: Cross- and Co-Promote Your App
Step 10: Blog Your Way to Profits
Step 11: Develop Your Advertising Strategy
Step 12: Decide on an Optimum Advertising Mix
Option 1: Pay per Click (PPC) Advertising
Option 2: Mobile Advertising
Option 3: Social Media Advertising
Option 4: Banner Advertising
Option 5: Magazine Advertising
Step 13: Encourage Customers to Post Reviews
Step 14: Go Global
 

App Store page

Step 1: Familiarize Yourself with the Market
Step 2: Prepare Your Content
Step 3: Optimize Your Promo Page
Step 4: Don't Forget the Little Things
 

App Landing page

Step 1: Build Your Landing Page
Step 2: Organize Your Landing Page
Step 3: Write Copy for Your Landing Page
Step 4: Optimize Your Landing Page
Step 5: Draw Inspiration from Competitors

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