Burger King spent like a League Two club and got a Champions League return
Burger King spent like a League Two club and got a Champions League return. 1.2B impressions from a team nobody can find on a map.
• The playbook: sponsor Stevenage FC for the price of a single London billboard, then let FIFA 20 turn every controller into a global broadcast. Fans signed Messi to their virtual Stevenage squads and posted 25k goal clips of that red and white kit with the BK logo front and center.
• ROI: shirts sold out for the first time in club history and Burger King paid a fraction of the £50M top-flight sponsorships. Cost per impression dropped below £0.00005 while the brand became the most-played team in Career Mode, proving virtual real estate now outranks pitch-side LEDs.
Algorithmic media buying optimizes yesterday; breakthrough growth still starts with a human who spots value where the spreadsheet shows none. Great minds>AI.
Before your rivals do, audit the game worlds your customers inhabit and plant a flag - I’ll show you how.
hashtag#MarketingStrategy hashtag#DigitalInnovation hashtag#SportsMarketing hashtag#FIFA20 hashtag#CreativeLeadership Tags: Burger King Stevenage Football Club Electronic Arts (EA)