Fast cheap good. Pick two?
Fast cheap good. Pick two? That line should have retired with flip phones.
I help founders shape the strategy, the roadmap, and the calls that decide whether a project hits timeline or drifts for months.
Agencies still use pick two to explain why a 6 week plan becomes a 6 month saga. What I see instead is simple: when decisions are tied to value, not hours, teams move faster. One founder cut 40% off their timeline just by tightening the scope around the outcome.
Here is the overlooked part: speed is a strategy choice, and AI is now an extreme multiplier. Clear direction plus AI removes entire cycles of rework, and rework is what kills both quality and time.
A client shipped a critical feature in 10 days and saw a 22% bump in trial activations because they stopped debating options and used AI to test paths in hours instead of weeks.
Treat clarity as a multiplier. Pair it with AI and good and fast stop competing.