"Let's just get the requirements right the first time." That's how millions
"Let's just get the requirements right the first time."
That's how millions are wasted.
Most people can't describe what they want in a way that translates into software. Even the most detailed spec is often just a best guess. And once you show them the first version? Suddenly they know exactly what they don't want.
This is why traditional scoping fails, and why hashtag#Agile was born.
Real digital strategy doesn't start with features. It starts with behavior. Rapid prototyping exposes mismatches faster, before budgets get burned. The real trick? Half your users will tell you what to build, but it's your job to reverse-engineer why they're asking for it.
The longer you wait to test assumptions, the more expensive your mistakes get.
Fast feedback saves capital.
hashtag#productstrategy hashtag#agiledevelopment hashtag#digitalstrategy hashtag#prototyping hashtag#founderinsights