Mobile app marketing calendar

The App Store is extremely seasonal. Every year you see not only trends repeating but also themes being applied. Apps are part of our lives and an easy way to engage a user is by leveraging what's going on outside of the App Store. For this reason having a mobile app marketing calendar is essential to stay on track. 
Way too many times, as an app publisher, I found myself whiting I and remember in advance it was going to be a specific holiday or social event so I could leverage it generate more downloads and make more money from the App Store. This is the mobile app marketing calendar I use for myself and I'm sure you will also find it very useful.
Although the vast majority of these events happen every year, they might not always fall on the same day. For this reason, it will start from now, February 2014. Go through it, note the ones relevant for your apps and set reminders… now! :)

February

14 Valentine's Days 17 President's Day 23 Oscars Mobile World Conference Olympic Winter Games

March

4 Mardi Gras 9 Daylight Savings 17 Saint Patricks 22 Baseball Opening 26-27 AdTech SxSW

April

1 Fools Day 5 Grand National Horse Day 7 Master's Golf Tournament 13 Mtv Movie Awards 14 Beginning Of Passover 15 Tax Day 16 Beginning Of Stanley Cup Playoffs 18 Good Friday 20 Easter 22 Earth Day 25 Arbor Day

May

3 Kentucky Derby 5 Cinco De Mayo 11 Mother's Day 17 Armed Forces Day 18 Billboard Music Awards 24 Uefa Champions League Final 25 Memorial Day

June

8 Tony Awards 12 Beginning Of Fifa World Cup 14 Flag Day 15 Father's Day School's Out Cma Country Music Awards

July

4 Independence Day 15 Mlb All-Star Game 16 Espys 27 Parent's Day British Open (Golf)

August

8 Beginning Of Usa Pga Tournament 24 Video Music Awards 25 Beginning Of Us Open Teen Choice Awards

September

1 Labor Day 11 Patriot Day 24 Beginning Of Rosh Hashanah & Emmy Awards Back To School

October

13 Columbus Day 16 Boss' Day 24 United Nations Day 31 Halloween World Series

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