Sales and Data with AI
POV: Trying to save $132K in fees cost you $268K in lost earnings 😅 2x more money lost than saved 👎
I said in my last post as well that web checkout *conversions* are trash. And now we see it in the data across many apps (h/t revenuecat)
Put simply, for a app earning $1M/month from the US:
– IAP (15% fee): $850K net – Web checkout drops conversion ~40%, Stripe takes 3%: $582K net – You save $132K… *and lose $268K* 😬
Why? – 50% vanish at login – 63% drop off at card entry
My current sense is that Apple’s likely to win a stay on the injunction. This window for external links is probably short-lived. (h/t David Barnard)
All of that said, with millions of users in the US, we at Muslim Pro used the moment to tighten our app → web handshake — where most of the drop-off happens. Also testing Apple Pay in web flows with a small US cohort. I suspect we’ll breakeven with IAP at best though.