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Giacomo Balli
The Second Opinion

For owners and CEOs about to spend serious money on software, AI, an app, or a vendor.
An independent answer before the money moves.

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The biggest App Store developers are the ones you've never heard of

The biggest players are the ones you have never heard of

Ask anyone who the biggest developers on the App Store are and they will say Google, Meta, maybe Microsoft.

By number of apps, the answer is a gym software company (947 apps), a restaurant ordering platform (854), a magazine distributor (659) and a gym membership system (599).

9,081 church apps share one software vendor. 4,254 school apps share another. Around 40,000 live apps are the same product with a different logo, each one paid for monthly by a small business or a congregation.

None of these companies is famous. All of them own a trade. They did not build a better app than Google. They picked one kind of customer, learned everything about how that customer bills, schedules and communicates, and became the default.

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Published: Fri, Jul 24 2026 @ 3:37:03
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