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Giacomo Balli
The Mobile Guy

For founders and teams whose growth depends on mobile.
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The company known for baby photos (Meta) could end up more valuable than Apple

The company known for baby photos (Meta) could end up more valuable than Apple, Microsoft, or NVIDIA.

Meta's out-of-control AI spending might actually be their biggest competitive advantage. While everyone else sees $70B in infrastructure cap-ex as reckless, there's a different lens: what if it's a self-reinforcing flywheel? • More compute leads to better models (Llama is already powering WhatsApp, Instagram, Reels). • Better models increase user engagement, more watch time, more clicks, more conversions. • That engagement improves ad targeting, boosting ROAS at scale. • And those profits? They get reinvested into even more compute.

If Meta's Llama-based ad stack keeps closing the ATT gap, they won't just recover from Apple's privacy hit, they'll compound past every other big tech firm.

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Published: Sun, Jul 20 2025 @ 11:16:28
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