Why Agentic Checkout Will Break Your Business Rules
Agentic checkout will not break because the AI is wrong. It will break because your business rules are.
If an agent can buy in one turn, which of your policies can it not execute?
I see mid-market retailers getting excited about “agentic commerce” because Google is standardizing how an agent can discover, buy, and get support across merchants.
So the assumption is: once the protocol is in place, conversion goes up and support goes down.
The uncomfortable part is what happens next.
The protocol makes your catalog, inventory, promos, shipping promises, and returns policy executable. And it removes the human buffer that used to catch inconsistencies.
When Google, Shopify, Walmart, and Microsoft make checkout “native” inside the conversation, your exception handling becomes the product.
If your rules are scattered across your ERP, your ecommerce platform, and a spreadsheet in someone’s inbox, the agent will find every gap. Fast.
In one pilot, the majority of failed “agent orders” were not model issues. They were policy collisions: promo eligibility, stock substitutions, delivery windows, and who can approve a backorder.
Agentic commerce is real. But your readiness is not a protocol decision. It is an operating model decision.
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