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Giacomo Balli
The Mobile Guy

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Press & Media

Independent iOS developer publishing to the App Store since 2010, with 43 apps live today. Available to journalists for comment, background, and technical fact-checking on App Store policy, App Review, and developer economics.

Giacomo Balli has published iOS apps to the App Store since September 2010. He currently maintains 43 live apps as a solo developer, with no funding, no team, and no paid user acquisition.

43Live apps
2010First release
28Shipped in 2026
1Developer

Available for comment on

  • App Store policy changes and how they actually land on small developers, rather than how they read in a press release.
  • App Review in practice, from someone who goes through it weekly.
  • Developer economics at the small end of the market, with real numbers from a 43-app portfolio.
  • ASO and organic discovery as a sole acquisition channel, sustained for sixteen years.
  • DMA and alternative distribution, from a developer who has to implement it rather than litigate it.

Why this perspective is uncommon

Most developers quoted on App Store policy either run a single large app or left the platform years ago. Both give you a view from one angle. Running 43 apps across unrelated categories means a policy change lands 43 different ways at once, and the differences are usually where the real story is.

The portfolio also produces comparisons that a single-app developer cannot make. Same developer, same process, same distribution channel, 43 markets. Revenue per download between the best and worst of them varies by a factor of 139.

For journalists

Contact: [email protected]

Available for on-record quotes, background conversations, and technical fact-checking. I answer quickly and I am comfortable working to a deadline.

Happy to be a background source even when there is no quote in it. If you are trying to work out whether something Apple announced is a real change or a repackaged one, ask.

Assets

Name: Giacomo Balli. Preferred description: “independent iOS developer” or “solo App Store developer”. Company: BigBalli Consulting LLC.