The Roadmap for Apps That Stalled
Your app shipped and the revenue went flat. A fixed-price roadmap that finds whether the problem is acquisition, conversion, or pricing, and what to change first. $2,500, two weeks.
The app is live. Downloads are fine, or they are not, and either way the revenue line is flat. The usual response is to build more features, which is the most expensive way to test the wrong hypothesis. The real question is narrower: is the constraint how many people arrive, how many of them pay, or how much they pay. Those three have completely different fixes, and only one of them is worth your next quarter.
What this settles
Which number is actually broken
Impressions, installs, trial starts, conversion, retention, revenue per install. The constraint is one of them. Everything you do to the other five is decoration.
Pricing and packaging
Weekly against annual, trial length, what sits behind the paywall, and how price behaves across territories. Some of these changes are reversible and some silently apply to every existing subscriber.
Whether the store can even find you
App Store demand is two-word queries, not long-tail search. If nobody types the words your app is named after, no amount of conversion work will show up in revenue.
Whether paid acquisition can ever work
For most consumer subscription apps the honest answer is no, and the arithmetic that proves it takes an afternoon. Knowing that before you spend is worth more than the campaign.
Why me on this one
I run a portfolio of more than forty live iOS apps and I have paid for every one of these lessons out of my own P&L. I have tested paid acquisition across the portfolio and shut it off everywhere the numbers did not close, which is almost everywhere. I have shipped win-back offers, offer codes, purchasing-power-adjusted pricing, and intro trials, and I know which of those quietly reprice your existing subscribers.
Most people selling app growth advice have never had to live with the revenue consequences of it. I have, on forty apps, every month.
What you get
A written roadmap
The diagnosis, the ordered list of changes, and the reasoning behind each one, in a document any team can execute against.
A working session
A live walkthrough of the numbers so you can challenge the diagnosis before you spend a quarter acting on it.
Who this is for
Teams with a live iOS app, real usage data, and revenue that has stopped moving.
It fits best when you are about to greenlight a large feature push or a paid marketing budget and want to know first whether either one addresses the actual constraint.
This is not for you if the app has not launched yet. Start with the standard roadmap instead.
Tell me what the app does, roughly what the funnel looks like, and what you were about to spend money on next.
Start your roadmap