The Roadmap for Health Apps
Health apps get rejected for claims, not for code. A fixed-price roadmap covering App Review guideline 1.4.2, the regulated medical device declaration, HealthKit, and what your app may legally say. $2,500, two weeks.
Health apps rarely fail on engineering. They fail on a sentence. One claim in the description moves you from wellness to medical device, one missing declaration stalls the release, and one measurement feature turns a consumer product into something a regulator has an opinion about. None of this is visible in the code, and none of it is caught by a preflight check.
What this settles
What you are allowed to claim
The exact wording that keeps you on the wellness side of the line, in the app, in the listing, and on the site. This is the decision that most often costs a release cycle.
App Review and the medical device declaration
Guideline 1.4.2, the regulated medical device question that Health and Fitness apps must answer, and where the answer is not obvious. Getting this wrong is a rejection, not a warning.
HealthKit and sensor data
What to read, what to write back, what to store yourself, and what you should deliberately never touch because holding it changes your obligations.
Where the evidence has to come from
Which thresholds, protocols, and progressions need a citable clinical source before you ship them, and which are yours to choose. Inventing numbers in a health product is the risk nobody prices in.
Why me on this one
I ship consumer health apps: cycle tracking, pelvic floor training, an IBS and FODMAP tracker, vestibular therapy built on real clinical protocols, and a symptom tracker for chronic illness. I have been through App Review on all of them, and I have hit the declarations that exist only in the App Store Connect web interface and cannot be checked by any API or automated preflight.
I also know which health categories are effectively closed to an independent team, and I will tell you if yours is one of them before you spend a year finding out.
What you get
A written roadmap
The claim boundary, the submission requirements, the data decisions, and the sequence, in a document your team and your counsel can both read.
A working session
A live walkthrough of where the line sits and what moves you across it.
Who this is for
Consumer health and wellness products heading for the App Store, especially where the product measures something, coaches a protocol, or makes a claim that sounds clinical.
This is not legal or regulatory advice, and I do not replace counsel or a regulatory consultant. I tell you where the line is, what Apple will do, and when you need to bring one in.
Tell me what the app measures, what it tells the user, and what you want to be able to claim.
Start your roadmap