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Giacomo Balli
Complex decisions. Clear thinking.

Independent advice for business owners navigating technology decisions, challenges and opportunities.
Fluent in business. Grounded in technology. Paid only by you.

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Building technology products since 2010 · 100+ apps

UI is the worst thing technologists built

UI is the worst thing technologists built.

Software companies organize themselves around screens.

Product teams build screens.
Roadmaps prioritize screens.
Customers buy screens.
Pricing often reflects screens.
If AI agents replace screens, entire organizational structures become obsolete.

Many product managers will soon become workflow architects.

Many UX teams become agent interaction designers.

Many software companies discover their product was mostly navigation.

Disruption will touch actual organizations even more than tech stack.

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Published: Wed, Jun 3 2026 @ 15:55:00
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