I’ve been in mobile since 2010
I’ve been in mobile since 2010.
ASO has always been part of the game, so over the years I’ve tried nearly every tool that entered the market. Better dashboards, prettier charts, deeper keyword tracking, more automation, more “AI insights.”
This week I canceled all of them.
The platform I kept was not the one with the best UI, onboarding, reports, workflows, or feature depth.
It simply had the best API.
That realization says a lot about where software is heading.
More and more SaaS products are becoming infrastructure layers for agents, automations, and custom internal workflows. Humans are no longer the primary interface. The API is.
A polished dashboard still matters, but increasingly as a sales layer, not the core product.
The companies that survive this transition will be the ones whose products can be orchestrated, extended, embedded, and delegated to autonomous systems without friction.
Many incumbents built moats around user experience, training costs, and operational lock-in.
API-first competitors are starting to attack those moats from underneath.
Matteo Spada 👏