Most people assume digital has already won
Most people assume digital has already won.
It hasn’t.
Recent data from Pew Research Center shows a different reality:
- Print is still the dominant format
- ~75% of U.S. adults read at least one book a year
- Digital (ebooks + audio) is growing, but mostly as a complement, not a replacement
- Very few people are “digital-only” readers
- Book clubs? Still niche
The takeaway isn’t “print vs digital.”
It’s this:
Reading behavior is fragmented, but discovery is broken.
People don’t struggle to read.
They struggle to decide what’s worth reading next.
That gap is where most of the opportunity is.
Not another reading format.
Not another subscription.
A better way to:
- capture what you want to read
- organize it without friction
- actually come back to it later
That’s the problem I kept running into personally.
So I built MyBookList.club as a simple layer on top of how people already read, regardless of format.
No switching behavior.
No forcing habits.
Just clarity on what to read next.