Giacomo Balli profile picture
Giacomo Balli
Your Consigliere

For owners and founders facing decisions that are expensive to get wrong.
Independent counsel from someone paid only by you.

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Blog

Writing on technology decisions, AI and buying software: 634 posts since 2012.

109 posts in Growth

2026

267 posts
  1. OpenAI is commoditizing successful AI startups unusually fastOpenAI is commoditizing successful AI startups unusually fast: Meta Muse XAI Grok Bot → Dots.TypeSafe AI Jev → Decisions API.Agent frameworks → Codex...

    1 min readAI

  2. I shipped an app that got 47 downloads and zero dollars in 90 daysI shipped an app that got 47 downloads and zero dollars in 90 days. It was one of the better built things I have made.

    1 min readMobile

  3. AI made software dramatically cheaper to createAI made software dramatically cheaper to create. It did not make bad software decisions cheaper. If anything, it made them more common.

    1 min readAI

  4. Your business probably does not need an appYour business probably does not need an app. I have shipped apps since 2010, so this is not a position I hold lightly.

    2 min readPricing

  5. I run paid ads across a portfolio of more than 40 appsI run paid ads across a portfolio of more than 40 apps. Exactly one campaign makes money. It sells a conduit bending tool to electricians.

    1 min readPricing

  6. The questions a CEO should ask in the approval meetingThe CEO does not need to understand the technology. They need to know which questions expose a bad decision.

    1 min readAI

  7. Universities are becoming very expensive places to buy time, friendshipsUniversities are becoming very expensive places to buy time, friendships, and adulthood. My son is in kindergarten.

    1 min readEngineering

  8. NVIDIA buying Hugging Face could make open AI depend on a single vendorNVIDIA buying Hugging Face could make “open AI” more dependent on a single vendor.Reports put the potential deal around $13 billion.

    1 min readBuying Software

  9. AI demos work because the data is cleanAI demos work because the data is clean. Your data isn't, and that's the actual reason the pilot underwhelmed.

    1 min readAI

  10. Four months after I shipped SnackCheckApp.comFour months after I shipped SnackCheckApp.com, a stranger filed my app's name as an EU trademark. Same name, same three classes my app operates in.

    2 min readMobile

  11. The price of content is about to separate from the price of accessThe price of content is about to separate from the price of access.For years, publishers monetized distribution.

    1 min readAI

  12. Owning your own e-commerce store has become cheaper than earning attentionOwning your own e-commerce store has become cheaper than earning attention inside someone else’s marketplace.

    1 min readAI

  13. Entry-level jobs are becoming a less reliable way to predict future headcountEntry-level jobs are becoming a less reliable way to predict future headcount. The common assumption is simple: if AI can do part of the work, companies...

    2 min readAI

  14. Everyone talks about how AI makes startups easier to buildEveryone talks about how AI makes startups easier to build. That’s true, but it’s not the most important change.

    1 min readAI

  15. Everyone seems to be reading this chart from Financial TimesEveryone seems to be reading this chart from Financial Times as: "AI is creating lots of apps nobody wants." That's not what the research says.

    1 min readAI

  16. 120 employees, 40 experimenting with AI, all trapped in private tabs120 employees.40 experimenting.And it’s all trapped in private tabs. This isn’t an AI problem. It’s a knowledge management problem.

    1 min readAI

  17. Most firms are optimizing the wrong variableMost firms are optimizing the wrong variable. They’re treating AI like a cheaper labor substitute: reduce cost, automate steps, accelerate workflows.

    1 min readAI

  18. Coding and design keep getting cheaperCoding and design keep getting cheaper. What costs business owners money now is quality uncertainty, because it turns every launch into a hidden warranty.

    1 min readEngineering

  19. The next platform shift will not be won where users clickThe next platform shift will not be won where users click, it will be won where agents connect.

    1 min readAI

  20. We spend endless hours agonizing over marketing, tweaking brand colorsWe spend endless hours agonizing over marketing, tweaking brand colors, and putting our logos on every square inch of what we build.

    1 min readProduct

  21. Moats are retention tools sold as growth strategyMoats are retention tools sold as growth strategy. Switching costs and data gravity make leaving expensive.

    1 min readAI

  22. Anthropic has figured out that fear sellsAnthropic has figured out that fear sells. They frame their releases in existential terms, leaning into “this could be dangerous” narratives.

    1 min readAI

  23. If your strategy requires you to fight for every dealIf your strategy requires you to fight for every deal, you do not have a strategy, you have a stamina test.

    1 min readEngineering

  24. Most “disruption” is just a better interface on top of the same systemMost “disruption” is just a better interface on top of the same system. Real disruption is when the incumbent’s operating model becomes incompatible with...

    1 min readAI

  25. AI boosted coding and now is moving to GTMAI boosted coding and now is moving to GTM. GTM cannot fix PMF. It can only scale whatever truth the product already has.

    1 min readAI

  26. Apple’s “Apple Business” launch is not a productivity-suite storyApple’s “Apple Business” launch is not a productivity-suite story. It’s a control-plane story.

    1 min readMobile

  27. One of the stranger patterns in AI adoption is emotional, not technicalOne of the stranger patterns in AI adoption is emotional, not technical. Lower and middle-income regions often read AI as upside.Wealthier regions read it...

    1 min readAI

  28. Stripe is launching the Machine Payments Protocol (MPP) open standardStripe is launching the Machine Payments Protocol (MPP) open standard. Most leaders still treat payments as a “checkout problem”.

    1 min readAI

  29. Customer Support: Growth Lever or Labor Sponge?Most operators hear the Zappos Family of Companies story and take the safe lesson: invest in people, create loyalty, win on experience.

    2 min readAI

  30. How Companies Will Hire Based on AI UsageSmart companies will hire you based on "how" you use AI. McKinsey & Company started piloting an interview where candidates use its internal AI tool, Lilli...

    1 min readAI

  31. Understanding VC Investment Stages: From Seed to DominanceTo all the VC people... does this sound correct? Seed: “Does this deserve to exist?” You are underwriting judgment under uncertainty and early signals that...

    1 min readAI

  32. How a 10% Credit Card APR Cap Could Raise Your Growth CostsA 10% cap on credit card APR can raise your growth costs. If the rate goes down, why would acquisition get harder?

    1 min readAI

  33. AI in Engineering, Leadership, and SalesClarity is not something you find before you move. It is something you earn by moving. So why do we keep waiting for a cleaner vision before we act?

    1 min readAI

  34. GEO: The New Frontier Beyond SEO and AEOGEO is not a marketing tactic. It is an operations problem. Who owns the truth when the customer never clicks?

    2 min readAI

  35. Why Education No Longer Guarantees EmploymentEducational institutions are no longer a reliable path to employment. It is a bet that companies may never need to honor.

    2 min readAI

  36. Stop Wasting $100K on Dev Shops Without StrategyWant to throw away $100k? just tell a dev shop to build your idea. 😂 Most founders rush to hire a developer before they have a strategy.

    2 min readAI

  37. The Ugliest Process Is Usually Keeping You AliveThe ugliest process in a company is usually the one keeping it alive. Before you delete it, do you know what risk it was built to absorb?

    1 min readAI

  38. AI Output Quality Mirrors Your Operating DisciplineThe quality of your AI output is a mirror of your operating discipline. Are you using a model, or are you outsourcing requirements?

    1 min readAI

  39. Most Pricing Problems Are Discovery ProblemsMost pricing problems are really discovery problems. “Worth” is not something you carry into the room.

    1 min readAI

  40. Why Forward-Deployed Engineers Are the New Operating SystemForward-deployed engineers are now the operating system. Palantir Technologies won early because it put people in the messy middle, translating “the model...

    1 min readAI

  41. Why Remote Work Fails for Sense-MakingThe project is “on track” for six weeks, then suddenly you cannot explain what you are building to a customer.

    1 min readAI

  42. Why Most GenAI Rollouts FailMost GenAI rollouts fail for the same reason the first ML projects failed. Everyone budgeted for a subscription and got a systems integration.

    1 min readAI

  43. AI, Customer, and HiringI never watched a founder hand over their gut to a dashboard. Then the dashboard started running the company.

    1 min readAI

  44. mobile apps do notMost mobile apps do not fail in the big demo. They fail at 8:12am, on a spotty network, when the store opens.

    1 min readAI

2025

94 posts
  1. AI, Customer, and PricingYour next SaaS renewal should feel harder than last year. That is not procurement being annoying. It is the math changing.

    1 min readAI

  2. Most people get competition wrongMost people get competition wrong. They look at features and direct substitutes. Cal AI vs MyFitnessPal vs Lose It!

    1 min readAI

  3. Growth and Pricing with AIMost big private companies avoid the public markets because they can (Stripe, ByteDance, SHEIN, Anthropic, Canva, Fanatics etc).

    1 min readAI

  4. AI, Growth, and DeliveryThe Netflix lawsuit gets one thing wrong right from the start: it’s fighting a market that no longer exists.

    2 min readAI

  5. AI, Engineering, and StartupsWe talk about AI as if it’s a contest of smarter models. What’s actually unfolding is a clash of long-standing institutional playbooks...

    2 min readAI

  6. The loud debates about AI safety tend to focus on sci-fi risThe loud debates about AI safety tend to focus on sci-fi risks. The quieter, more immediate risk looks very different: a world where one company ends up...

    1 min readAI

  7. corporate transformationsMost corporate transformations fail for a simple reason: they’re a substitute for thinking, not a product of it.

    2 min readAI

  8. AI in Operations, Growth, and EngineeringEveryone keeps saying content is king. – Paramount lacks scale. – The Walt Disney Company struggles with identity.

    2 min readAI

  9. AI and GrowthEveryone is arguing about whether Google's AI models are “better” but that misses the real advantage entirely.

    1 min readAI

  10. AI in Growth, Engineering, and LeadershipMost CEOs are optimizing for a world that no longer exists. Progress isn’t driven by resources, talent, or even technology.

    2 min readAI

  11. The bar for “good enough” isThe bar for “good enough” is dead. The new bar is delight. AI has democratized building apps.

    1 min readAI

  12. AI in Product, Sales, and DataAI advertising is about to hit an inflection point, and almost nobody is talking about the real reason why.

    2 min readAI

  13. AI in Automation, Product, and GrowthCoding just ate its own tail... and it tastes like rocket fuel. Imagine building the tool that makes software engineers 10x faster… while your entire...

    2 min readAI

  14. Automation and Growth with AIMost AI tools today are sold as “cost savers”: shave 20% off headcount, automate one step in a five-step process, done.

    1 min readAI

  15. Google just yeeted Antigravity into orbitGoogle just yeeted Antigravity into orbit — an AI coding IDE that’s gunning straight for Cursor's throne, zero subtlety.

    2 min readAI

  16. There's a prevailing belief that AI, especially large language modelsThere's a prevailing belief that AI, especially large language models, will lead to widespread job loss.

    1 min readAI

  17. Engineering and Sales with AIApple just launched a Mini Apps Partner Program with a 15% commission on in-app purchases. This is a game changer for developers.

    1 min readAI

  18. When Charles Schwab launched discount brokerage in the 1970sWhen Charles Schwab launched discount brokerage in the 1970s, Wall Street called it dangerous.

    1 min readAI

  19. ChatGPT remembers everything aboutChatGPT remembers everything about you. Claude barely remembers at all. That single difference explains why the two products now feel worlds apart.

    1 min readAI

  20. AI in Automation, Strategy, and ProductChasing full autonomy for AI Agents is wrong. They need to be the scaffolding human expertise.

    1 min readAI

  21. Customer, Growth, and StrategyMost companies get stuck chasing the middle. They try to balance cost and experience... and end up delivering neither well.

    1 min readBusiness

  22. Growth, Strategy, and ProductMost product teams say they are data-driven. The best ones know that data should not drive the design. Taste builds products that stand out.

    1 min readBusiness

  23. 💥 LAST MINUTE Workshop for Founders💥 LAST MINUTE Workshop for Founders! I got a cancellation for this Monday morning (Pacific Time). It's a 2-hour workshop with me.

    1 min readAI

  24. Most dev teams obsess over "doing it rightMost dev teams obsess over "doing it right." But "done fast" often beats "done perfect." Customers aren't buying clean code or test coverage.

    1 min readAI

  25. It's not the code that kills your vision, it's the unclear decisionsIt's not the code that kills your vision, it's the unclear decisions, the slipping timeline, and the invoices you don't understand.

    2 min readAI

  26. AI in Product, Sales, and DeliveryFive figures on "dev work" and nothing to show. 🤦‍♂️ • A boutique gym chain spent 6 months and $72k on mockups and 'exploratory' dev sprints • No TestFlight...

    1 min readAI

  27. AI won't crush your industryAI won't crush your industry. It will magnify the flaw you already ignore. Most leaders still debate whether AI is disruptive or sustaining.

    1 min readAI

  28. The company known for baby photos (Meta) could end up more valuable than AppleThe company known for baby photos (Meta) could end up more valuable than Apple, Microsoft, or NVIDIA.

    1 min readAI

  29. Now is the time to (re)buildNow is the time to (re)build. Most companies overpay to rebuild digital products because they wait too long.

    1 min readAI

  30. Beauty is the outcome of coherence, proportion,Beauty is not arbitrary. Design is not how it looks. It's how it works. Too many companies hear "design matters" and start decorating.

    1 min readAI

  31. Burger King spent like a League Two club and got a Champions League returnBurger King spent like a League Two club and got a Champions League return. 1.2B impressions from a team nobody can find on a map.

    1 min readAI

  32. Would you leave the lights off when customers walk in?Your UI is your storefront. Would you leave the lights off when customers walk in? We started with static pages, then crammed them onto phones, then...

    1 min readAI

  33. The hashtag#EU just dropped a preview of its 2025–26 Startup & Scaleup StrategyThe hashtag#EU just dropped a preview of its 2025–26 Startup & Scaleup Strategy. Some parts are solid. Others felt already old.

    1 min readAI

  34. Sales and Data with AIPOV: Trying to save $132K in fees cost you $268K in lost earnings 😅 2x more money lost than saved 👎 I said in my last post as well that web checkout...

    1 min readAI

  35. Are you still caught up in the hype of AI replacing employees?The narrative has evolved. First, AI promised to 10x your workforce; then, it aimed to replace them.

    1 min readAI

2021

14 posts
  1. PrMac App PromotionOut of all the promotion and marketing services I've been hearing about during these years, PrMac has definitely been the one that popped up the most often.

    1 min readGrowth

  2. Automatically Generate Social Share Images for Blog PostsAuto generate social sharing images for Facebook, Twitter and any other social media platform.

    1 min readGrowth

  3. A/B Testing ideas for website conversionsThis is a collection of the best A/B testing ideas to improve your website conversions.

    18 min readGrowth

  4. Email validationThis code sample will allow you to validate an email in real time, as the user types. The email field will have a red border until a valid email is provided.

    1 min readGrowth

2014

16 posts
  1. How to identify your target marketWe already discussed what is a target market. Knowing how to identify your target market is crucial when it comes to properly spreading the word about your...

    2 min readGrowth

  2. Mobile app marketing calendarThe App Store is extremely seasonal. Every year you see not only trends repeating but also themes being applied.

    2 min readGrowth

2013

77 posts
  1. Top 9 brands advertising on FacebookI'm sure you will be shocked when you hear how much big brands spend advertising on Facebook.

    2 min readGrowth

  2. App Store Optimization keyword volume estimatorWhen it comes to App Store optimization keyword research, there are many techniques that can be leveraged to have the best results.

    2 min readGrowth

  3. ASO & marketing roadmap for mobile applicationsBuzz and prelaunch Step 1: Know Your Audience Step 2: Analyze Your Competition Step 3: Identify Your App's Unique Value Step 4: Name Your App Step 5: Design...

    2 min readMobile

  4. Top 8 App Store Optimization questions answeredYes. Descriptive app names rank higher across more keywords. 75% of searches are for app function (fun game) rather than an app's brand name (Angry Birds)...

    2 min readGrowth

  5. 30 fast tips for marketers to improve conversionBefore you modify your marketing campaigns you should spend some time optimizing your site for conversions.

    6 min readGrowth

  6. Mobile Application Marketing Plan TemplatePlatforms (iOS, Android, etc.) 3. Marketing goals (Rank, organic users, downloads, cost-per-download, loyal users, revenue, other) 4.

    1 min readGrowth

  7. Mobile application strategy for big brandsIt's no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels.

    5 min readGrowth

  8. Tips to acquire more loyal organic users for your mobile appFollowing are proven best practices for promoting your app for profitable and sustainable loyal user acquisition and business growth.

    6 min readGrowth

  9. 10 Mobile App Marketing Mistakes and How to Avoid ThemMobile applications are not the future, they're the present. However, marketing and tracking are still lagging to find the best way of maximizing revenue...

    9 min readGrowth

  10. Mobile app control panel for optimization, affiliates and analyticsApp Store Optimization I am a firm believer in App Store Optimization. I take a lot of pride in the fact of not spending money for marketing and user...

    1 min readData

  11. How to make money with mobile appsor better, how to monetize them... :) The opportunities for developers and publishers for connect with consumers via apps is a seemingly limitless opportunity.

    8 min readGrowth

  12. Getting traction for startupsMany have issues understanding traction. This is particularly true because it depends on context and who you're asking (more details here).

    3 min readGrowth

  13. App Store Optimization (ASO) - How to enhance your AppStore presenceMany people think that after you commissioned your app to a developer and discussed all points you can sit back and relax and wait for it to be done.

    3 min readMobile

2012

111 posts
  1. The Key Elements For Your App Website Landing PageThe goal of your app website or app landing page is to show off your app and why it is so great. You want to convince visitors and convert them into users.

    1 min readGrowth

  2. How to Code HTML Email NewslettersMy good friend Adam from Wurpool asked me to spruce up his HTML emails. Nothing big, just little fixes.

    1 min readEngineering

  3. 21 Tactics to Increase Blog Traffic by the amazing Rand FishkinI just came across (again) this amazing blog post by SEO authority Rand Fishkin (CEO of seoMoz) and figured it'd be worth sharing and making easy for other...

    2 min readGrowth

  4. Top 5 ways to generate download leading traffic to your apps.Number 5: Chartboost Chartboost has gained a lot of ground over the last 12 months. It is a great place to buy traffic.

    3 min readMobile

  5. AppStore changes with iOS6 - What you need to fix.Apple's iOS 6 brought lots of changes to the iTunes community, developers are going to have to change with it or face more big challenges.

    4 min readMobile

  6. New App Store marketing badges availableThe iTunes Connect team recently informed all Apple developers that there are new graphics available for use.

    2 min readMobile

  7. AppStore Optimization (ASO) - The Complete Guide to Enhancing Downloads & SalesThe following is the most update way to optimize your app for the Apple AppStore. App Name - use descriptive app name which includes (additional) keywords...

    2 min readMobile

  8. 7 Tips to maximize your app's revenue with ads $$$Everyone already told you the freemium is the currently the way to go to make money with your app, especially if it's game.

    3 min readMobile

  9. Your Own App is the Ultimate Brand BuilderI just came across this article. It basically brings to attention a trend that is becoming a necessary step in todays society.

    2 min readMobile

  10. Big Day for MyLyricsMyLyrics is one of my most successful apps when looking at number of downloads (over 325,000).

    1 min readGrowth

  11. Advertising in iOS appsMany people, sooner or later, wonder what is the best way to monetize their iPhone apps. There are many different possibilities but for some (high...

    1 min readMobile